Since the beginning of this year, various problems and scandals have emerged on Facebook. According to the US media "Business Insider", the data of more than 500 million Facebook users was uploaded to a "low-level hacker forum", which involved users' phone numbers, residential addresses and other private information, which can be accessed for free by people with basic data skills. Ironically, the personal data of more than 500 million Facebook users also includes the mobile phone numbers of Facebook executives such as CEO Mark Zuckerberg.
The incident happened in January of this year. At the time, Alon Gal, co-founder of Israeli cybercrime intelligence firm Hudson Rock, noticed that hackers had exploited a vulnerability in a phone number associated with a Facebook account to create a huge database of private data. Nearly three months later, Gale discovered on April 3 that an anonymous user on a "low-level hacking forum" had uploaded a database that included the phone numbers, residential addresses, phone numbers, and addresses of more than 533 million Facebook users. Personal information such as email addresses.
Information leaks are nothing new for Facebook. As early as 2018, Facebook was fined $5 billion by the U.S. Federal Trade Commission for obtaining the personal data of more than 87 million users “through improper means.” But this time, things were a little bigger.
In addition to Zuckerberg, the personal information of Facebook co-founders Chris Hughes and Dustin Moskovitz were also leaked, Business Insider added.
Facebook employees are gradually losing confidence in the company's leadership, with less than half responding positively to their desire to stay, an internal survey showed. The internal survey, called "Pulse," is conducted twice a year to assess the mood of the company's employees. And the latest findings show that Facebook is facing a potential employee "flight" after a series of crises.
In addition, Facebook has also faced issues such as antitrust, smart glasses involving privacy, and the UK Cybersecurity Act Review Committee questioning Facebook's long-standing inappropriate controls on curbing misinformation and hate speech.
And a large number of foreign media have also published a large number of Facebook cybercrimes: such as human trafficking; inside information involves privacy management; internal systems do not disclose how to judge which countries can get the most harm prevention resources; condone "Anonymous Q" to gather a large number of Jewish financiers, Capital giants and Hollywood elites create conspiracy theories, guide the flow of consciousness of the people, and lead to violent conflicts in Congress...
The hard-to-return Facebook may also be abandoned by him, and he will focus more on creating a new social platform, which is the "metaverse". On October 28, Facebook changed its name to "Metaverse". Facebook's name change may have "impure motives", which has a lot to do with Facebook's own problems.
One of the most well-known is the "Cambridge Analytica Scandal". Before 2016, a political consulting firm, Cambridge Analytica, partnered with Facebook to launch a "personality test" Facebook APP. As long as users complete the test, they can get 5 US dollars Point reward.
After the exposure, Facebook was criticized by thousands of people, and user trust plummeted. It is very serious to know that this giant has created 3 billion monthly active users on a planet of "only" 7.8 billion people. And as far as the United States is concerned, "privacy" is a very serious topic. In the United States, common things such as race, origin, and age may be very sensitive.
At this point, Facebook suddenly changed its name and surname under the banner of the Metaverse. In addition to the fact that they are really engaged in the Metaverse, the more important thing is that they can reshape the brand image through this method of "drawing a pie". However, it cannot change the way of operation, pay attention to user experience, safety and other issues. Whether the rebirth of the soup without changing the medicine can achieve the expected effect is doubtful.